Welcome to the Hockey Dealers Association! 

HDA, a division of National Sporting Goods Association (NSGA), is committed to serving the needs of hockey dealers.


Reebok-CCM Goalie Throat Collars Recalled


Reebok-CCM is recalling nearly 11,400 Reebok TCPRE Senior and Junior Goalie Throat Collars in the U.S. and Canada because of a risk the skate blade could penetrate the collar and pose a laceration hazard to the throat. There are no reports of product-related injuries or complaints form consumers or retailers, but the throat collars have been decertified by the Bureau de Normalisation du Quebec (BNQ) in Canada.

The recalled Reebok TCPRE Senior (SR) and Junior (JR) Goalie Throat Collars are black with white trim and the word "Reebok" is embroidered at the base of the collar. They have the BNQ certification mark screen printed and the words "Ballistic Nylon Ballistique", "TCPRE SR or JR" and sizing information on the right side of the collar base.

Affected products have the model number "K101SR TCPRE" or "K101JR TCPRE" on the label sewn on the inside of each throat collar pad and on the outside of a polybag in which the product may have been sold at retail stores.

The throat collars were manufactured in China and sold at retail stores nationwide from April 2012 through May 2014. They cost approximately $50 for the Senior (SR) model and $40 for the Junior (JR) model.

Consumers should immediately stop using the recalled throat collars and contact their local hockey dealer to return the product for a full refund or replacement, or contact Reebok-CCM for information on how to return the product directly to Reebok-CCM for a replacement or full refund. Consumers may contact: Reebok-CCM at (800) 451-4600 from 9 a.m. to 5 p.m. ET., Monday through Friday.

Reebok-CCM also issued a recall of 3,700 elbow pads sold in the U.S. and Canada because they can crack prematurely. The EP20K Senior Hockey Elbow Pads were sold across the U.S. from April through November of 2013 for about $110.

The 2014 Annual Business
of Ice Hockey Report Available Soon!
A FREE Benefit of HDA Membership



In July, HDA members will receive an electronic copy of "The Annual Business of Ice Hockey Report: 2014 Edition," which includes data on consumer purchases of equipment, trends in participation and a look at the cost of doing business. It's a great resource to help you with your business and is one of the great benefits of your HDA membership.

If you are interested in becoming an HDA member and receiving this report, please contact HDA co-director Marty Maciaszek at (800) 815-5422, ext. 1260 or by email at mmaciaszek@nsga.org. The report costs $595 for non-members.


Former Reebok-CCM Marketer Appointed
 USHL President and Commissioner


Bob Fallen, former Reebok-CCM Hockey marketer and businessman, has been appointed league president and commissioner of the United States Hockey League. Fallen is the third USHL commissioner in the past 20 years and he replaced Skip Prince, who decided to concentrate on other endeavors after six seasons with the only Tier I junior hockey league in the United States. Prince will remain with the USHL in an advisory capacity.

"I am thrilled with the opportunity to lead the finest junior hockey league in the world," Fallen said in a statement. "The foundation built by my predecessors, league owners and the stakeholders throughout the hockey industry have made the USHL an important step along the developmental path for players, coaches and officials. I look forward to working with our staff, aligned partners and the international hockey community at large to build upon our success."

Fallen most recently managed the U.S. trade marketing efforts for Reebok-CCM Hockey, the world's largest hockey equipment manufacturing company and equipment supplier to many leagues, including the NHL, American Hockey League and USHL. In his position, Fallen was responsible for executing retail product launches, strategic account planning, media promotion and maintaining various league alliances.

Prior to Reebok-CCM, Fallen was involved in several hockey business endeavors, including retail and event venue graphics, magazine publishing, corporate sponsorship and event management. His professional experience includes serving as associate publisher for USA Hockey Magazine and Minnesota Hockey Journal.





Stall & Dean Returns to Rich Hockey Roots


Stall & Dean's storied history as a uniform and sporting goods equipment manufacturer dates to the 1890s. It was the first company to make uniforms for professional hockey teams and invented the first hockey helmet after the legendary Eddie Shore suffered a head injury.


Stall & Dean, which recently became an HDA manufacturer member, is making a renewed push into the hockey apparel market under CEO Richard Leibowitz. The hockey line includes vintage jerseys (circa 1936) modeled after the NHL's "Original Six" of the Blackhawks, Bruins, Red Wings, Maple Leafs, Canadiens and Rangers.


Stall & Dean also has game jerseys, team socks and shells as well as a Custom Decoration Program geared toward youth leagues and teams. All of its products are made in the USA in Brockton, Mass.


The history of Stall & Dean also includes signing two of baseball's greatest players, Hall of Famers' Ty Cobb and Honus Wagner, to wear and endorse its products.


Click here to learn more about Stall & Dean's products and its history in the sporting goods industry.


HDA, NSGA and Sports Distributors of Canada
Business Collaboration is Growing




Any business would be interested in better pricing for its products and increased access to top brand names. That opportunity is now here for hockey dealers in the United States.

The Hockey Dealers Association (HDA), National Sporting Goods Association (NSGA) and Sports Distributors of Canada Ltd. (SDC) are nearly a year into a collaboration
 which will allow HDA and NSGA member retailers and team dealers access to the group buying power of SDC's members to purchase ice hockey equipment.


SDC has extended its vast ice hockey expertise and buying strength to members of HDA and NSGA. HDA and NSGA members will participate in all levels of SDC's hockey business, including their annual hockey show, buying programs and special makeup product offerings, as well as have representation on the SDC Hockey Committee.


All participating U.S. hockey retailers will have to be members of HDA or NSGA. Interested participants will undergo a vetting process led by SDC that will ensure credit worthiness and customer-focused business practices.


The agreement between HDA, NSGA and SDC is now in effect and the numbers of business taking advantage of this great opportunity are growing. For U.S. hockey dealers interested in more information on the collaboration, please contact HDA Co-Managing Director Marty Maciaszek by emailing mmaciaszek@nsga.org or calling (800) 815-5422, ext. 1260. 


Click here to learn more about the collaboration and to find an inquiry form to start the process of potentially becoming a part of this unique opportunity. Dealers throughout the country have been submitting their inquiry forms!

  Get Valuable Exposure in the Fall 2014
 New Product Digest!


We are gearing up for the Fall 2014 edition of the HDA New Product Digest! If you have a great new product which you are looking to launch, please submit your information to Marty Maciaszek at mmaciaszek@nsga.org by September 1! The email submission should include a detailed description and photos of your product, the MSRP (manufacturer's suggested retail price), website information and contact information. Click above to see the previous edition of the New Product Digest!



Recent news

Bauer, Hockey Canada unveil research,
plans for "Grow the Game" initiative

Bauer and Hockey Canada announced on Aug. 1 the next phase of their Grow the Game partnership. They provided their initial research study results and their creation of pilot programs to address those findings and put them on track toward meeting their goal of one million new players in hockey by 2022. Canada will be the starting point for the initiative since hockey there has experienced historically low growth rates in recent years and right now approximately 90 percent of Canadian families and their children decide not to play hockey.

"We're starting in Canada because it's home to not only a deep hockey heritage but it's also where Bauer Hockey was founded in 1927," Bauer President and CEO Kevin Davis said in a news release.

A survey commissioned by Bauer and Hockey Canada found 73 percent of non-hockey families would consider enrolling their child in the future and nearly 40 percent said they would definitely consider enrolling their child. Perceived barriers are hockey isn't a fun sport, the amount of travel and time commitment, safety and affordability. Pilot programs to address these barriers will launch this fall in Ontario and Nova Scotia and Hall of Famer Mark Messier will assist Bauer and Hockey Canada in reaching their goals of attracting additional players.

Click here to view the findings from the Bauer and Hockey Canada study.

Click here to read the news release about Bauer and Hockey Canada's Grow the Game partnership initiatives.




Boosts for your business

Joining the HDA opens the door to ways to potentially save money on shipping, credit card processing, website design, email marketing and more! Click on the "Discount Services" link on the left-hand side of the page for more details.

Patrick Kane's stickhandling show


No one who watches the NHL would question the ability of Chicago Blackhawks star Patrick Kane to make magic happen on the ice. What the two-time Stanley Cup champion does as "Agent 88" in a recent commercial for Bauer's new Vapor APX-2 sticks is truly remarkable. The ending is the only part that isn't live and it only took 15 to 20 minutes to shoot.

Click here to see the video of Kane's stickhandling wizardry.

Dealers talking to dealers

The Hockey Dealers Association Dealer-to-Dealer Network has a home on LinkedIn.

In order to join the network you must be a member of HDA. Click the link below to start connecting with your colleagues in the Industry!


   Visit these websites to

   find useful website analytic tools---                                                                              Buying Group Survey

   some are free.












                                              Click here to Renew your Membership